(Credit: Apple)
Apple CEO Tim Cook announced last week that Apple had acquired nine startups since October. And, Cult
of Mac's
Mike Elgan believes one of these companies could
be the predictive search app Grokr.
While neither Apple nor Grokr has given any signals that this is the case,
such an acquisition would indeed make sense for the tech giant.
Grokr is an app that can be used with iOS. Like Google search, it uses
a type of knowledge graph that takes bits of information from across the Web
and synthesizes it for users. In a sense, Grokr works a bit like Google Now.
And, Google Now has a leg up on Apple when it comes to virtual assistant
technology, according to Elgan. While Google is forging ahead with Google Now
-- offering users voice recognition and predictive search -- Apple is
dilly-dallying with Siri, which has natural language capability but no
pre-emptive information gathering.
By adding Grokr's predictive search
capability to Siri's natural language capability, Elgan said Apple will be able
to easily rival Google Now.
Elgan has gathered circumstantial evidence, which he says he believes
shows that Apple might have bought Grokr. In addition to Cook's announcement
last week, Apple also said it will be announcing a major overhaul of iOS at its WWDC
event on June 10.
Also, Grokr announced on its Web site that as of June 4 its
app will be shut off. The startup wrote that it is now working on a new
predictive information project called NEXT.
(Source: cnet)
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